Why the Web Matters to Education Institutions
The importance of an Educational Institution website cannot be understated. Even though school websites have been around for 20 years, many education institutions still don’t understand their importance. While school websites have become ubiquitous, too many campuses continue to take their sites for granted.
The web is now mission-critical, meaning that if your web presence fails, your business operations fail. Imagine what would happen if your website disappeared tomorrow. Could your campus still function? What would be the financial impact? The impact on enrollment? The impact on your reputation and credibility?
A poorly presented college website carries considerable risk. While many people focus just on legal risks like copyright and privacy, there is substantial reputation risk as well. A poorly designed website reflects negatively on the institution and it goes beyond brand and messaging. Having broken links, content that is out of date, misspelled words, etc. are symptoms of a site that doesn’t receive the proper care and feeding, and it hurts credibility. I am always amazed at the number of misspelled words I find on college websites. It’s fair to say that there is an expectation that institutions of higher learning would know how to spell!
A great website can address a number of challenges faced by colleges and universities.
The first is escalating costs. As college costs continue to rise, there will be increasing pressure to bring these costs under control by optimizing operational efficiencies. The web provides opportunities for improved services, greater efficiency, quicker publishing cycles, wider availability, and substantial cost savings.A great website can address a number of challenges faced by colleges and universities.
The first is escalating costs. As college costs continue to rise, there will be increasing pressure to bring these costs under control by optimizing operational efficiencies. The web provides opportunities for improved services, greater efficiency, quicker publishing cycles, wider availability, and substantial cost savings.A great website can address a number of challenges faced by colleges and universities.